Our Team

Love cars? So do we.

Richard Couch

Richard Couch

Richard grew up with a love of European engineered cars. Now, he takes great pleasure in sourcing these luxury European vehicles for his extensive customer base.

Richard understands firsthand the importance of exceptional customer service. He knows this is what generates happy customers and drives results.

It was while working in Auckland as a successful Sales Consultant for Mercedes-Benz, BMW and as General Manager for Renault & INFINITI that Richard realised how stressful purchasing a car can be for a customer.

When it comes to buying a luxury car, Richard understands the customer should drive the buying process. He’s all about giving control back to the customer and taking a solution based, consultative sales approach. There are no pushy ‘sales tactics’ — just a genuine passion to realise a customer’s automotive dreams.

Richard’s experience in multiple European dealerships has honed his expert knowledge of the luxury car market. Richard provides an effortless, professional, personalised and practical service across a large range of luxury European cars.

By building long-lasting rapport, Richard takes away the stress of purchasing a new car and replaces it with the joy it should be. Above all else is his passion for quality, performance and style.

Q. What was your first car?
A 1981 Alfa-Romeo Alfasud Cloverleaf – possibly one of the best Alfas ever designed.

Q. What do you currently drive?
I sold my beautiful 2009 Mercedes CL 500 AMG line to help start this business.

Q. What is it that you liked about the CL 500?
If you want a 4-door coupe with it all — high performance, luxury, elegance, and leading technology — the Mercedes-Benz CL 500 is an incredible machine!

Q. What is your current dream car?
Mercedes-AMG GT 63 S 4-door Coupe. This car is pure muscle with class.

Q. What is your ULTIMATE Sunday drive car?
Porsche 993 GT2 – name a cooler car if you dare?!

“I wanted a Porsche Panamera and couldn’t find any in NZ. I found Richard online through the Eurotorque website and then met face to face. Richard was very easy to deal with, great with communication and quickly found great options for me through his UK contacts. We managed to get the car shipped during the COVID-19 global lockdown and I was kept well informed of progress along the way. A great deal, excellent communications and a beautiful car! Thanks Richard and I look forward to doing it again” Tom Reiher – Porsche Panamera GTS

"The car we wanted was not available new in NZ, but having purchased two previously from Richard he was the first and last port of call. After understanding our specific needs he sought a range of options, demonstrating a balance of professionalism and familiarity that made the subsequent transaction a pleasure. He kept us informed and up to date on the passage of the vehicle and took care of all customs and compliance delivering us our family vehicle in time for Christmas." Andrew Clarke - New Mercedes - E400d Estate AMG Line 4MATIC

"I’d like to personally thank you for your assistance in landing me the E63S Merc.

The service you offered was above and beyond anything I’ve experienced from other  dealers in the 25  years I’ve been purchasing cars in NZ. It included a hassle free delivery of just the car I wanted not to mention very quick response to all the queries I had along the way. Saving around 30% on the purchase was icing on the cake."  Jack Rosen - New Mercedes - AMG E63 S Estate 4MATIC

"This has been one of the smoothest and most professionally handled vehicle purchases I have ever made. Prompt enquiry response time, great advice and personalised service. Richard went above and beyond which made car buying a lot easier and stress free. I can recommend eurotorque to anyone searching for the right car at above impressive savings" Chris Pederson

"Great Experience. Thank you Richard for a low stress, seamless and professional service sourcing, shipping and delivering my new car to Auckland. I particularly appreciated your advice and your prompt and transparent responses to my many questions. You made it all so easy and I got my dream car and saved thousands. The only hard bit was being patient waiting for the car to arrive! Thanks again" Jody Sinclair

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